The Veterinary Medicines Directorate (VMD) has told online retailers of veterinary medicines in Great Britain and Northern Ireland to check their registration details and display the correct logo on their websites. The logos differ between the two markets, and the VMD said it has written to retailers with instructions on how to display them.
The new logos replace the previous voluntary Accredited Internet Retailer Scheme (AIRS), which ended on 30 October 2026. The AIRS register has been removed from the VMD website and the AIRS logo is no longer valid in Great Britain; businesses there should switch to the new VMD Registered Online Retailer logo. In Northern Ireland, where Regulation (EU) 2019/6 applies under the Windsor Framework, registered retailers must display the Northern Ireland common logo on every page where veterinary medicines are offered for sale.
Retailers are asked to confirm that their business and each selling website are registered with the VMD, report changes to their details, and make sure the logo links to the VMD Register of Online Retailers. The VMD encourages prominent display, such as in website footers.



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