Hong Kong's total retail sales value for July 2026 was provisionally estimated at $31.0 billion, up 4.5% from the same month in 2025, according to figures released by the Census and Statistics Department on August 31, 2026. Online sales accounted for 9.1% of that value, with online retail sales provisionally estimated at $2.8 billion, up 9.5% year-on-year. After netting out price changes, the volume of total retail sales provisionally rose 2.3% year-on-year.

For the first seven months of 2026 combined, the value of total retail sales was provisionally estimated to have risen 8.9% and volume 6.6% compared with the same period in 2025, while online retail sales value was provisionally up 24.9%. By outlet type, jewellery, watches and clocks and valuable gifts recorded a 19.7% value increase, while motor vehicles and parts fell 18.2% and fuels 18.0%. On a seasonally adjusted basis, total retail sales value provisionally fell 1.7% in the three months ending July 2026 compared with the preceding three months.

A government spokesman said retail sales had expanded for 15 consecutive months and that stronger online growth suggested consumer spending was shifting toward digital channels, while noting evolving external headwinds. The department cautions that the statistics cover goods, not services, and should not be treated as a measure of overall consumer spending.