The Office for Product Safety and Standards (OPSS) issued a safety alert on 1 October 2026 for certain baby sleeping bags, citing risks of overheating and suffocation. The alert covers bags without armholes, marketed or intended for unsupervised sleep in a crib or cot. Without armholes to hold a baby in position, the child could slip into the bag. The OPSS said sleeping bags with hoods may also cover a baby's nose and mouth and cause similar harm.

The alert followed nearly 50 recalls or product safety reports for dangerous sleeping bag products in the UK since 2023, according to the OPSS, which advised parents and carers not to buy or to stop using bags lacking armholes or including a hood for unsupervised baby sleep. It said people with such products should contact the supplying business, as they may be entitled to redress.

The Advertising Standards Authority also issued a warning the same day, urging parents and carers to watch for online ads promoting baby products claiming to help with colic, reflux, sleep and soothing. It followed a monitoring exercise in which the regulator identified ads promoting potentially dangerous products and practices.